Men Need Moisturizer Too
The men’s grooming market is growing exponentially but it’s not only about skin care — guys are wearing makeup too! Well, a little bit. Right now it’s just bronzers, tinted moisturizers, lip balms and a little rock ‘n’ roll eyeliner. (Any more than that and we’ll be fighting over products in the bathroom every morning.)
For now, most guys are saying “No way!” to makeup, but “Oh, yes!” to skin care. Men’s skin care is one of the fastest growing trends in the beauty industry as guys are finally getting hip to the idea that clean healthy skin equals a good looking man.
Moisturizers and sunscreens are men’s new must-haves. Kiehl’s Soothing Nourishing Face Cream For Men is one of the best and is found in most Dopp kits.
Daily use of a good scrub will keep ingrown hairs at bay. A favorite trick is to scrub your face is with a handful of white sugar in the shower every morning.
