8 June 2007
Crocs takes it to the next level: Boots and shoes!
It seems Crocs Inc. got the message: A lot of people think those plastic clogs are pretty ugly, even if they are as comfortable as promised. In a move to expand its clientele, the company unveiled a new “You by Crocs” line of nine cozy boots and shoes.
Great, a new line of comfy boots and shoes from a popular name, right?
Not so much. While the plastic, brightly hued clogs are favored for their distinctive Mario Batali flair, the You by Crocs footwear line seems, well, bland in comparison .
The Wall Street Journal reports that CROX shares have risen 262% in the past 12 months to close today (June 6) at $85.05, up $2.88. Will this new line be the crock of gold at the end of the rainbow or will it be a crock of another kind? Unless there are some You by Crocs-shod celebrity sightings soon, Crocs might end up flat on the face.
